Case Study


Braze is a customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.

Rally Ventures led the Series A round of Braze in 2013. Braze was the Firm’s third investment ever, following Sportsengine and Coupa — a very auspicious start!

Rally Technology Partner Alex Lloyd introduced the founders (Bill Magnuson, Mark Ghermezian and Jon Hyman) to Rally as they were just going to market with their best in class customer engagement platform.

The product vision and technical team were outstanding, but the company had not yet hired go to market leadership at that time. Consequently, Technology Partner Marc Parrish immediately became an active advisor and soon thereafter agreed to join the company as Chief Operating Officer to develop the go to market strategy and team until full-time leadership in sales and marketing could be recruited.

In the span of six years from that initial investment, the company has grown tremendously and is now well in excess of $100m in ARR and established as the market leader. Rally continues to support the vision of the remarkable Braze team and to assist in the strategic growth of their business.

Braze also demonstrates the type of cultural and civic leadership for which Rally companies are increasingly known. Internally, Braze for All has been a cornerstone of building a diverse culture while externally, Braze has spearheaded the Tech for Black Founders initiative in conjunction with other Rally and non-Rally companies to assist companies founded by Black entrepreneurs.