SaaS+ is the strategy of adding embedded fintech and other products on top of a SaaS platform as a secondary revenue model. It’s a company changing model that can turn a $10k Annual Recurring Revenue (ARR) SaaS customer into a $100k ARR SaaS+ customer, and there are many SaaS platforms that have the ability to become a SaaS+ business.
Vertical SaaS platforms have become the trusted operating and financial partners for the industries they serve. Customers run their entire businesses on these platforms and typically will first look to them for expanded products and services. Vertical Insure offers customized insurance options that are 100% built around vertical SaaS businesses and its customers, resulting in added value and new revenue without any extra overhead or IT bandwidth.
We were thrilled to have Sal Khan, the founder and CEO of Khan Academy, join us at this year’s Annual Meeting to give a talk about Khan Academy’s educational chatbot, Khanmigo. You can watch Sal’s TED Talk below.
Rally Venture Partner Ben Fried recently put together a Large Language Model overview and recommended reading list for those of us interested in learning more about how it works, what it’s good at (and not good at) and where the technology is going. We’ve never seen a technology move this fast, and we’re both excited about the opportunities it will bring and cautious about implementing LLMs responsibly.
SaaS+ is the strategy of adding embedded fintech and other products on top of a SaaS platform as a secondary revenue model. It’s a company changing model that can turn a $10k Annual Recurring Revenue (ARR) SaaS customer into a $100k ARR SaaS+ customer, and there are many SaaS platforms that have the ability to become a SaaS+ business.
In our SaaS+ Series, we dig deep into the Rally Ventures SaaS+ playbook with the founders, investors, executives and technologists who helped build it over the course of 10 years. We’ve been fortunate to invest in and cocreate alongside some incredible people as we finetune our approach to this emerging business model. Here, we journey through the sales process with Order.co.
A key investment focus for Rally Ventures is an emerging wave of business known as SaaS+. In addition to their core software product, SaaS+ platforms employ embedded fintech and other products as a secondary revenue model. By doing so, SaaS businesses can add new streams of revenue and build a more valuable product for their customers.
