Why We Invested


  • SaaS+ is the strategy of adding embedded fintech and other products on top of a SaaS platform as a secondary revenue model. It’s a company changing model that can turn a $10k Annual Recurring Revenue (ARR) SaaS customer into a $100k ARR SaaS+ customer, and there are many SaaS platforms that have the ability to become a SaaS+ business.

    Justin Kaufenberg January 24, 2023
  • In our SaaS+ Series, we dig deep into the Rally Ventures SaaS+ playbook with the founders, investors, executives and technologists who helped build it over the course of 10 years. We’ve been fortunate to invest in and cocreate alongside some incredible people as we finetune our approach to this emerging business model. Here, we journey through the sales process with Order.co.

    Justin Kaufenberg October 19, 2022
  • A key investment focus for Rally Ventures is an emerging wave of business known as SaaS+. In addition to their core software product, SaaS+ platforms employ embedded fintech and other products as a secondary revenue model. By doing so, SaaS businesses can add new streams of revenue and build a more valuable product for their customers.

    Justin Kaufenberg September 12, 2022

Explore More